About Me
Robert Bruce
Hello and welcome to The Bruce Organisation website. I am a credit manager with more than twenty years experience in the retail, manfacturing and telecommunication sectors. Working in credit provides a multi-faceted challenge in terms of numeracy and the essential requirement to understand human relations from the need to work as part of and be a team player and most importantly how to engage with your customers.
Credit management taught me how to relate to and interact with colleagues, peers and customers properly. Especially with customers who were experiencing difficulties that led them into severe financial restrictions. This situation is a tinderbox scenario which carries the potential to become catastrophic due to the slightest misjudgement or misinterpretation on my part. Arriving at a mutually beneficial resolution only occurs after intense and lengthy negotiation. And for this to happen, empathy and diplomacy are required to arrive at a satisfactory solution for both parties.
The Mission
I want to highlight the need for business management to truly appreciate what credit people achieve to keep the business alive and the added values credit staff can bring to the company. Without credit controllers chasing debt to keep money flowing into the organisation the business would not survive and thrive. Credit controllers also help to increase revenues by feeding sales with opportunities to go and sell more to those customers who qualify for increased credit limits and also instances where prepaid sales or services to higher risk customers have been ignored. I fully support the need to develop collections staff to be the best at what they do. During boom or bust there is an urgent need to bring about stakeholder participation in the collection process and for them to partner with collections to unlock preventable causes of unpaid debt and so increase collections value to the business.
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